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Published by Piik Labs AB, the makers of Buzzmark

Best social media tools for founders

What a social media tool costs a founder, per account

Starting prices run from $5 a month (Publer, per account) to $99 (Hootsuite), and 5 of the 15 tools charge by the channel, account, seat or workspace, so the same number buys different amounts.

6 of the 15 have a free plan: Buffer, Later, Metricool, Mixpost, Publer and Typefully.

Published by Piik Labs AB, the makers of Buzzmark, which is one of the 15.

What a social media tool costs a founder, per account

Publer
Starts atProfessional: $5 a month, $4 paid yearly
Charged byPer account
That plan includesPer account: X, unlimited scheduling, first comments, auto-delete, trending news
Free plan3 accounts (no X), 1 user, 10 scheduled posts per account
Buffer
Starts atEssentials: $6 a month, $5 paid yearly
Charged byPer channel
That plan includesPer channel: 1 user, first comment, full analytics
Free plan3 channels, 1 user, 10 queued posts per channel
Typefully
Starts atCreator: $8.25 a month, paid yearly only
Charged byPer plan
That plan includes$99 a year: 1 social set, the writing assistant, X analytics
Free plan1 social set, 1 user, 10 posts a month
Later
Starts atStarter: $25 a month, $18.75 paid yearly
Charged byPer plan
That plan includes1 social set, 1 user, 30 posts per profile, 5 AI credits
Free plan1 social set, 1 user, limited scheduling, 2 weeks of calendar
Metricool
Starts atStarter 5: $25 a month, $20 paid yearly
Charged byPer plan
That plan includesUp to 5 brands, unlimited posts, 20 AI credits per brand
Free plan1 brand, 20 posts a month, no LinkedIn or X, 5 AI credits
BuzzmarkOurs
Starts atGrowth: $29 a month, $24 paid yearly
Charged byPer plan
That plan includes1 brand, 5 channels, 75 Buzz and 20 AI pictures a month
Free planNo
Mixpost
Starts atCloud Spark: $29 a month, $20.75 paid yearly
Charged byPer plan
That plan includes1 member, 1 brand, 100 scheduled posts, 200 AI credits
Free planHost it yourself: Facebook Pages, X and Mastodon
Postiz
Starts atStandard: $29 a month, $23 paid yearly
Charged byPer plan
That plan includes5 channels, 1 person, 3 AI videos
Free planNo
PostSyncer
Starts atStarter: $29 a month, $24 paid yearly
Charged byPer plan
That plan includes10 accounts, 1 workspace, unlimited members, 1,000 credits
Free planNo
SocialBee
Starts atBootstrap: $29 a month, $24.17 paid yearly
Charged byPer plan
That plan includes5 profiles, 1 person, 10 categories, 3 months of analytics
Free planNo
SocialPilot
Starts atEssentials: $30 a month, $25.50 paid yearly
Charged byPer plan
That plan includes7 accounts, 1 person, 500 AI credits; no analytics or inbox
Free planNo
Post Bridge
Starts atMarketer: $39 a month, $32.50 paid yearly
Charged byPer plan
That plan includes15 accounts
Free planNo
PostPlanify
Starts atGrowth: $39 a month, $31 paid yearly
Charged byPer workspace
That plan includes1 workspace of 4 accounts, unlimited users, API and MCP
Free planNo
Hootsuite
Starts atStandard: $99 a month, paid yearly only
Charged byPer user
That plan includesPer user: 10 accounts, the inbox, 7 days of listening
Free planNo
Sprout Social
Starts atEssentials: $99 a month, $79 paid yearly
Charged byPer seat
That plan includesPer seat: 5 profiles, publishing, best times, reports
Free planNo

In order of starting price. Prices are US dollars, excluding VAT, as each tool's own pages listed them. Buzzmark's side is the product itself. "Not stated" means we couldn't find it on those pages. Last read November 5, 2026.

Read what it charges by before the price

A flat plan and a price per account are different bills. At 5 accounts, Buffer's Essentials is $30 a month ($6 each) and Publer's Professional is $25 a month ($5 each). Buzzmark's Growth plan is $29 a month for 5 channels. Hootsuite and Sprout Social charge per seat or user, which a founder working alone pays once.

What the free plans give you

The free plans differ more than the paid ones, and the table shows what each includes. Metricool's (no LinkedIn or X) and Publer's (no X)) leave out platforms founders use. Check what a free plan leaves out before you plan a week of posts around it.

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